Business

What is GDPR and Do I Need to Worry About It?

email inbox

If your email inbox is anything like mine, for the past couple of weeks you’ve probably been flooded with, oh I don’t know, somewhere in the neighborhood of 17,000 emails from any company you’ve ever dealt with detailing privacy policy changes. Ok, that’s probably hyperbole, but not much. Most of these emails probably mentioned GDPR,…

Read More

The Big Myth About Content Above the Fold on Your Website

laptop and newspaper

I can’t tell you how often I have clients tell me that they want to have a certain piece of content “above the fold” on their website. They’re afraid that if important content isn’t showing on the screen when the web page loads, the visitor will apparently never see it. So, they insist on making…

Read More

BREAKING: Nobody Believes Your Advertising

Vince and shamwow

Market Research firm Lab42 did a survey to find out what consumers really think of claims made in commercial advertising. I think it’s safe to summarize the results as “Consumers think marketers are full of $hit.” Surprised? You shouldn’t be. Let’s take a look at some of the numbers. Only 3% of the people surveyed…

Read More

How to Identify Your Ideal Target Audience

dart in bullseye

So you’ve decided that you’re ready to take your offline business and bring it online. You could be looking to use the web to attract new clients to your business, or maybe use the web to develop brand new revenue streams. Or both. Either way, to succeed with this means more than just slapping up…

Read More