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Posts by Dave Soucy

What is GDPR and Do I Need to Worry About It?

email inbox

If your email inbox is anything like mine, for the past couple of weeks you’ve probably been flooded with, oh I don’t know, somewhere in the neighborhood of 17,000 emails from any company you’ve ever dealt with detailing privacy policy changes. Ok, that’s probably hyperbole, but not much. Most of these emails probably mentioned GDPR,…

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Make Your Website Content More SEO Friendly

Post editor

You probably spend a lot of time working on blog posts and other content for your small business website. And you probably understand that your content is a major SEO factor that can help you rank higher in the search results. But it’s not just about getting more content on your site. It’s about getting that…

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The Big Myth About Content Above the Fold on Your Website

laptop and newspaper

I can’t tell you how often I have clients tell me that they want to have a certain piece of content “above the fold” on their website. They’re afraid that if important content isn’t showing on the screen when the web page loads, the visitor will apparently never see it. So, they insist on making…

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BREAKING: Nobody Believes Your Advertising

Vince and shamwow

Market Research firm Lab42 did a survey to find out what consumers really think of claims made in commercial advertising. I think it’s safe to summarize the results as “Consumers think marketers are full of $hit.” Surprised? You shouldn’t be. Let’s take a look at some of the numbers. Only 3% of the people surveyed…

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How to Identify Your Ideal Target Audience

dart in bullseye

So you’ve decided that you’re ready to take your offline business and bring it online. You could be looking to use the web to attract new clients to your business, or maybe use the web to develop brand new revenue streams. Or both. Either way, to succeed with this means more than just slapping up…

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